While working at Pennebaker, we had the opportunity to create a new brand and website for the agency. Pennebaker is a branding, business strategy, and marketing strategy agency combined into one. Pennebaker needed a brand refresh to display not only our strategic minds, but our creative design spirits. At the same time, we wanted to provide more content to explain what we do and how we do it well. Through all this, we created a design that provoked your eyes and your brain.
With direction of the Executive Creative Director’s concept, I built and expanded the Visual Design System. Through iterations, I designed templates to balance eccentric design ideas and fundamental UX practices in conjunction with our UX Strategist’s wireframes.
