CIRCOR manufactures flow and motion control products for the world’s most severe-service and mission-critical applications—from valves to instrumentation, actuation to pumps, motors to regulators. While acquiring over 30 disjointed brands, CIRCOR needed a new brand for them all to stand behind. Bold yet simple, we redesigned and redeveloped the site to be more user friendly for their customers. It was important for all users to easily find where/how to buy their products and documentation related to those products. With that in mind, CIRCOR became a site designed to effortlessly search.
Under the guidance of the Executive Creative Director and UX Strategist, we created a bold website that was distinctive from its competitors. This project taught me how to create a brand through a Visual Design System. I also learned how to work in sprints from the Agile methodology, while designing templates based on the UX Strategist’s wireframes.
